Sharif University of Technology

Graduate School of Management and Economics

Manoochehr Najmi

Associate Professor Research Interests
Education
    1995-1998
  • PhD in Industrial Engineering with focus on Quality Management and Performance Measurement. Department of Engineering – Manufacturing Engineering and Industrial Management University of Liverpool, Liverpool, L69 3BX, UK
    • 1989-1992
  • MSc in Industrial Engineering Department of Industrial Engineering, Tarbiat Modarres University, Tehran, Iran
    • 1984-1989
  • BSc in Industrial Engineering Department of Industrial Engineering, Sharif University of Technology, Tehran, Iran
Phone (+98) 21 6602 2755 Address School of Management and Economics, Sharif University of Technology, Tehran, Iran View Google Scholar Profile
Email Fax +98 21 6602 2759
Biography:
Dr. Manoochehr Najmi, studied BSc in Industrial Engineering (IE) at Sharif University of Technology. After finishing MSc at Tarbiat Modares University in IE, he pursued his PhD in Quality Management at the University of Liverpool, UK. Right after finishing his PhD in 1998, he joined Cranfield University, UK as a Post Doctorate Research Officer. He then joined the Graduate School of Management and Economics of Sharif University of Technology in 2000. He very soon was appointed as the Dean of the School in 2002 and stayed in this position until 2006. He also served as the Vice-President of the University in Administration and Financial Affairs for three years from 2015 to 2017. Dr Najmi’s research interests are marketing strategy and Business Process Management. He has taught Principles of Marketing, Marketing Management, Marketing Strategy and Quality Management.

Membership:
  • Member of the Iranian Society of Management Science.
  • Member of the Association of Sharif University of Technology Graduates.
  • One of the founders of the Iranian Society for Productivity Development.
  • Honoured Member of the Iranian Society for Management Consultants.
  • One of the founders of the Iranian Society of Marketing.
  • Former member of the Academy of Marketing Studies (AMS), USA.
Hobbies and Interests:
I am interested in Football, Ski and Table Tennis. I was a member of Ski and Table Tennis Clubs at Sharif University of Technology during my BSc program. I also was a member of the Iranian 5-a-side football team (Persia) who won the Liverpool University Cup in 1996. I was also a member of the faculty football team who got the first rank at the University in January 2005.
Journal Papers (English)
  • Najmi, M. and Kehoe, D.F. (2000), “An Integrated Framework for Post-ISO 9000 Quality Development”, International Journal of Quality and Reliability Management (IJQRM), Vol. 17, No. 3.
  • Najmi, M. and Kehoe, D.F. (2001), “The Role of Performance Measurement in Promoting Quality Development beyond ISO 9000”, International Journal of Operations and Production Management (IJOPM), Vol. 18, Nos. 1&2.
  • Najmi, M., Rigas, J. and Fan, I-S (2005), "A Framework to Review Performance Measurement Systems", Business Process Management Journal, Vol.11, No. 2.
  • Najmi, M., Ehsani, R., Sharbatoghlie, A. And Saidi-Mehrabad, M. (2009), “Developing an Integrated Dynamic Model for Evaluating the Performance of Research Projects Based on Multiple Attribute Utility Theory”, Journal of Modelling in Management (JM2), Vol. 4, No. 2, pp. 114-133.
  • Najmi, M., Sharbatoghlie A., Jafarieh A. (2010), “Tourism Market Segmentation in Iran”, International Journal of Tourism Research, Vol. 12, No. 5, pp. 497-509.
  • Najmi, M., Atefi, Y. and Mirbagheri S.A. (2012), “Attitude Toward Brand: An Integrative Look at Mediators and Moderators”, Academy of Marketing Studies Journal (AMSJ), Vol. 16, No. 1.
  • Najmi, M., Etebari, M. and Emami, S. (2012), “A Framework to Review Performance Prism”, International Journal of Operations and Production Management (IJOPM), Vol. 32, Issue:10, pp. 1124-1146.
  • Najafi, S., Sharifi H., Soleimanof, S. and Najmi, M. (2013), “An Empirical Study of firm’s Absorptive Capacity dimensions, Supplier Involvement, and New Product Development Performance”, International Journal of Production Research, Vol. 51, Issue 11, pp. 3385-3403.
  • Ghasem Rezaei, Hamed Gholami, Awaluddin Bin Mohamed Shaharou, Muhamad Zameri Mat Saman, Norhayati Zakuan and Najmi, M. (2016), “Relationship among culture of excellence, organisational performance and knowledge sharing: proposed conceptual framework”, International Journal of Productivity and Quality Management, Vol. 19, No. 4, pp. 446-465.
  • Ghasem Rezaeia, Abbas Mardanib, Aslan Amat Seninb, Kuan Yew Wongc, Laleh Sadeghi, Manoochehr Najmi, Awaluddin Mohamed Shaharouna, (2018), “Relationship between culture of excellence and organisational performance in Iranian manufacturing companies”, Total Quality Management and Business Excellence, Vol. 29 No. 1-2, pp. 94-115.
  • Farnoosh Bagheri, Rasoul Noorossana, Manoochehr Najmi, (2019), “The Extent of EFQM Effectiveness in Routine and Non-Routine Organizations Based on Multivariate Techniques- An Empirical Study”, Operational Research, Vol. 19, Issue 1, pp. 237–267.
  • Youness Eaidgah, Amir Abdekhodaee, Manoochehr Najmi, Alireza Arab Maki, (2018) “Holistic performance management of virtual teams in third-party logistics environments”, Team Performance Management: An International Journal, Vol. 24, No. 30-4, pp. 186-202.
  • Seyed Alireza Mirbagheri and Manoochehr Najmi, (2019), “Consumers’ engagement with social media activation campaigns: Construct conceptualization and scale development”, Psychology & Marketing (P&M), Vol. 36, No. 4, pp. 376-394.
  • Mehdi Ghandi Arani and Manoochehr Najmi (2019), “Marketing and Competitive Advantage: From Formation of Organizational Culture to Achieving Customer Value-based Advantage”, Journal of Social Sciences Research, Vol. 5, Issue. 9, pp. 1293-1302.
Conference Papers (English)
  • Najmi, M. and Kehoe, D.F. (1996), “Post-ISO 9000 Quality Development in the Customer-Supplier Chain”, The First International Symposium on Advanced Manufacturing Processes, Systems and Technology (AMPST 96), Bradford, UK.
  • Najmi, M. and Kehoe, D.F. (1996), “Beyond ISO 9000: A Performance Measurement System for the Customer-Supplier Chain”, The International Manufacturing Engineering Conference (IMEC), Storr, Connecticut, USA.
  • Najmi, M. and Kehoe, D.F. (1996), “Deriving Business Advantages from Quality Development”, The 1st Annual International Conference on Industrial Engineering Theory, Applications and Practice, Houston, Texas, USA.
  • Najmi, M., Rigas J. and Fan, I-S (1999), “A Methodology to link Performance Indicators to Process Models”, 15th National Conference on Manufacturing Research (NCMR), Bath, UK
  • Najmi, M., Fan, I-S and Kehoe D.F. (1999), “Process Based Performance Management as an Implementation Approach to TQM”, The 4th Annual International Conference on Industrial Engineering Theory, Application and Practice, San Antonio, Texas, USA.
  • Najmi, M. and Fan, I-S (2002), “Concurrent Engineering in Total Quality Management Environment”, Proceedings of the 8th International Conference on Concurrent Enterprising (ICE 2002), pp 79-85, Rome, Italy.
  • Najmi, M. (2003), "The Role of Process Improvement in Innovation: An overview of SMEs Programs in Iran", Symposium on Technological Innovation in SMEs, APO, Taipei, Republic of China.
  • Najmi, M. (2003), "The Role of Process Improvement in Innovation: An overview of SMEs Programs in Iran", Symposium on Technological Innovation in SMEs, APO, Taipei, Republic of China.
  • Sepehri, M. and Najmi, M. (2008), “Managing an Experience Operations”, the 6th International Conference on Management, 7-10 July, Athens, Greece.
  • Najmi, M., Sepehri M., and Hashemi, S, (2010), “The Evaluation of Business Intelligence Maturity Level In Iranian Banking Industry”, IEEE The 17th International Conference on Industrial Engineering and Engineering Management”, Xiamen, P. R. China.
  • Sepehri M., Najmi, M. and Fayazbakhsh K., (2010), “Cooperative Supply Chain Management Using a Grid-based Optimizer”, IEEE The 17th International Conference on Industrial Engineering and Engineering Management”, Xiamen, P. R. China.
  • Seyed Alireza Mirbagheri and Manoochehr Najmi, (2018), “Social media activation campaigns: What makes the engaging and how they influence the brand image”, 2018 Global Marketing Conference, Tokyo, Japan.
Conference Papers (Persian)
  • Najmi, M., Zarei B. and Hosseini S., (2002), “BSC and the EFQM Model: consistency or contradiction”, The First National Conference on Performance Management, Tehran, Iran.
  • Najmi, M. (2002), “Excellence Levels in Quality Management”, The First Annual Congress on Quality, Tehran, Iran.
  • Najmi M. and Hosseini, S. (2002), “Business Excellence Models: An Improving Image of Organizations”, The Third International Conference on Quality Management, Tehran, Iran.
  • Najmi, M. (2003), "Measuring the Performance of an Organization's Processes: Methodology and Case Study", The Fourth Conference of Quality Managers, Tehran, Iran.
  • Najmi, M., Hosseini S. (2003), "ISO 9000:2000: An strategic turnaround towards Excellence Models", The First International Management Conference, December, Tehran, Iran.
  • Kianfar, F., Najm,i M. and Ebrahimi, M. (2004), “Calculation of Risk Priority Number in FMEA using Fuzzy Logic”, The Second International Management Conference, December, Tehran, Iran.
  • Sharbatoghlie A., Najmi M., Naseri A., Shams A., (2010), “Value Creation and Measuring the Firm’s CSR Performance based on BSC”, The 8th International Management Conference, Tehran, Iran.
Books (Persian)
  • Najmi M. and Hosseini S. (2003), "The EFQM Excellence Model: from idea to application", IPHRD, Reprinted 7 times.
  • Nili, M., Najmi, M., et. al. (2003, reprinted in 2004), "Industrial Development Strategy", Book published by Sharif University of Technology.
  • Najmi, M. et. al. (2003), “Assessing the Excellency of Performance in Industrial Organizations”, Book published by Sharif University of Technology.
  • Najmi, M. (2010), “The EFQM Excellence Award Model 2010”, IPHRD. Reprinted 7 times.
  • Najmi, M. (2014), “The EFQM Excellence Award Model 2013”, Industrial Management Institute. Reprinted 7 times.
  • Najmi, M. and Bagheri, M. (2020), “The EFQM 2020 Model”, Industrial Management Institute.
Total Quality Management including Business Process Management (both in Farsi and English)
Marketing Management (both in Farsi and English)
Consumer Behaviour
Marketing Strategy
Marketing Seminar

*** Recognised for the distinguished faculty member in academic year of 2005-2006 for the quality of teaching.
PhD Theses:
1-"Developing Sales and Marketing Cooperation: Mechanisms and Consequences" by "Mehdi Ghandi Arani" in 2016, December.
2-"Consumers’ engagement with brands in digital environment " by "Seyyed Alireza Mirbagheri" in 2018, July.

Master Dissertations:
Supervised 34 master dissertations since 2003.
Biography:
Dr. Manoochehr Najmi, studied BSc in Industrial Engineering (IE) at Sharif University of Technology. After finishing MSc at Tarbiat Modares University in IE, he pursued his PhD in Quality Management at the University of Liverpool, UK. Right after finishing his PhD in 1998, he joined Cranfield University, UK as a Post Doctorate Research Officer. He then joined the Graduate School of Management and Economics of Sharif University of Technology in 2000. He very soon was appointed as the Dean of the School in 2002 and stayed in this position until 2006. He also served as the Vice-President of the University in Administration and Financial Affairs for three years from 2015 to 2017. Dr Najmi’s research interests are marketing strategy and Business Process Management. He has taught Principles of Marketing, Marketing Management, Marketing Strategy and Quality Management.

Membership:
  • Member of the Iranian Society of Management Science.
  • Member of the Association of Sharif University of Technology Graduates.
  • One of the founders of the Iranian Society for Productivity Development.
  • Honoured Member of the Iranian Society for Management Consultants.
  • One of the founders of the Iranian Society of Marketing.
  • Former member of the Academy of Marketing Studies (AMS), USA.
Hobbies and Interests:
I am interested in Football, Ski and Table Tennis. I was a member of Ski and Table Tennis Clubs at Sharif University of Technology during my BSc program. I also was a member of the Iranian 5-a-side football team (Persia) who won the Liverpool University Cup in 1996. I was also a member of the faculty football team who got the first rank at the University in January 2005.
Journal Papers (English)
  • Najmi, M. and Kehoe, D.F. (2000), “An Integrated Framework for Post-ISO 9000 Quality Development”, International Journal of Quality and Reliability Management (IJQRM), Vol. 17, No. 3.
  • Najmi, M. and Kehoe, D.F. (2001), “The Role of Performance Measurement in Promoting Quality Development beyond ISO 9000”, International Journal of Operations and Production Management (IJOPM), Vol. 18, Nos. 1&2.
  • Najmi, M., Rigas, J. and Fan, I-S (2005), "A Framework to Review Performance Measurement Systems", Business Process Management Journal, Vol.11, No. 2.
  • Najmi, M., Ehsani, R., Sharbatoghlie, A. And Saidi-Mehrabad, M. (2009), “Developing an Integrated Dynamic Model for Evaluating the Performance of Research Projects Based on Multiple Attribute Utility Theory”, Journal of Modelling in Management (JM2), Vol. 4, No. 2, pp. 114-133.
  • Najmi, M., Sharbatoghlie A., Jafarieh A. (2010), “Tourism Market Segmentation in Iran”, International Journal of Tourism Research, Vol. 12, No. 5, pp. 497-509.
  • Najmi, M., Atefi, Y. and Mirbagheri S.A. (2012), “Attitude Toward Brand: An Integrative Look at Mediators and Moderators”, Academy of Marketing Studies Journal (AMSJ), Vol. 16, No. 1.
  • Najmi, M., Etebari, M. and Emami, S. (2012), “A Framework to Review Performance Prism”, International Journal of Operations and Production Management (IJOPM), Vol. 32, Issue:10, pp. 1124-1146.
  • Najafi, S., Sharifi H., Soleimanof, S. and Najmi, M. (2013), “An Empirical Study of firm’s Absorptive Capacity dimensions, Supplier Involvement, and New Product Development Performance”, International Journal of Production Research, Vol. 51, Issue 11, pp. 3385-3403.
  • Ghasem Rezaei, Hamed Gholami, Awaluddin Bin Mohamed Shaharou, Muhamad Zameri Mat Saman, Norhayati Zakuan and Najmi, M. (2016), “Relationship among culture of excellence, organisational performance and knowledge sharing: proposed conceptual framework”, International Journal of Productivity and Quality Management, Vol. 19, No. 4, pp. 446-465.
  • Ghasem Rezaeia, Abbas Mardanib, Aslan Amat Seninb, Kuan Yew Wongc, Laleh Sadeghi, Manoochehr Najmi, Awaluddin Mohamed Shaharouna, (2018), “Relationship between culture of excellence and organisational performance in Iranian manufacturing companies”, Total Quality Management and Business Excellence, Vol. 29 No. 1-2, pp. 94-115.
  • Farnoosh Bagheri, Rasoul Noorossana, Manoochehr Najmi, (2019), “The Extent of EFQM Effectiveness in Routine and Non-Routine Organizations Based on Multivariate Techniques- An Empirical Study”, Operational Research, Vol. 19, Issue 1, pp. 237–267.
  • Youness Eaidgah, Amir Abdekhodaee, Manoochehr Najmi, Alireza Arab Maki, (2018) “Holistic performance management of virtual teams in third-party logistics environments”, Team Performance Management: An International Journal, Vol. 24, No. 30-4, pp. 186-202.
  • Seyed Alireza Mirbagheri and Manoochehr Najmi, (2019), “Consumers’ engagement with social media activation campaigns: Construct conceptualization and scale development”, Psychology & Marketing (P&M), Vol. 36, No. 4, pp. 376-394.
  • Mehdi Ghandi Arani and Manoochehr Najmi (2019), “Marketing and Competitive Advantage: From Formation of Organizational Culture to Achieving Customer Value-based Advantage”, Journal of Social Sciences Research, Vol. 5, Issue. 9, pp. 1293-1302.
Conference Papers (English)
  • Najmi, M. and Kehoe, D.F. (1996), “Post-ISO 9000 Quality Development in the Customer-Supplier Chain”, The First International Symposium on Advanced Manufacturing Processes, Systems and Technology (AMPST 96), Bradford, UK.
  • Najmi, M. and Kehoe, D.F. (1996), “Beyond ISO 9000: A Performance Measurement System for the Customer-Supplier Chain”, The International Manufacturing Engineering Conference (IMEC), Storr, Connecticut, USA.
  • Najmi, M. and Kehoe, D.F. (1996), “Deriving Business Advantages from Quality Development”, The 1st Annual International Conference on Industrial Engineering Theory, Applications and Practice, Houston, Texas, USA.
  • Najmi, M., Rigas J. and Fan, I-S (1999), “A Methodology to link Performance Indicators to Process Models”, 15th National Conference on Manufacturing Research (NCMR), Bath, UK
  • Najmi, M., Fan, I-S and Kehoe D.F. (1999), “Process Based Performance Management as an Implementation Approach to TQM”, The 4th Annual International Conference on Industrial Engineering Theory, Application and Practice, San Antonio, Texas, USA.
  • Najmi, M. and Fan, I-S (2002), “Concurrent Engineering in Total Quality Management Environment”, Proceedings of the 8th International Conference on Concurrent Enterprising (ICE 2002), pp 79-85, Rome, Italy.
  • Najmi, M. (2003), "The Role of Process Improvement in Innovation: An overview of SMEs Programs in Iran", Symposium on Technological Innovation in SMEs, APO, Taipei, Republic of China.
  • Najmi, M. (2003), "The Role of Process Improvement in Innovation: An overview of SMEs Programs in Iran", Symposium on Technological Innovation in SMEs, APO, Taipei, Republic of China.
  • Sepehri, M. and Najmi, M. (2008), “Managing an Experience Operations”, the 6th International Conference on Management, 7-10 July, Athens, Greece.
  • Najmi, M., Sepehri M., and Hashemi, S, (2010), “The Evaluation of Business Intelligence Maturity Level In Iranian Banking Industry”, IEEE The 17th International Conference on Industrial Engineering and Engineering Management”, Xiamen, P. R. China.
  • Sepehri M., Najmi, M. and Fayazbakhsh K., (2010), “Cooperative Supply Chain Management Using a Grid-based Optimizer”, IEEE The 17th International Conference on Industrial Engineering and Engineering Management”, Xiamen, P. R. China.
  • Seyed Alireza Mirbagheri and Manoochehr Najmi, (2018), “Social media activation campaigns: What makes the engaging and how they influence the brand image”, 2018 Global Marketing Conference, Tokyo, Japan.
Conference Papers (Persian)
  • Najmi, M., Zarei B. and Hosseini S., (2002), “BSC and the EFQM Model: consistency or contradiction”, The First National Conference on Performance Management, Tehran, Iran.
  • Najmi, M. (2002), “Excellence Levels in Quality Management”, The First Annual Congress on Quality, Tehran, Iran.
  • Najmi M. and Hosseini, S. (2002), “Business Excellence Models: An Improving Image of Organizations”, The Third International Conference on Quality Management, Tehran, Iran.
  • Najmi, M. (2003), "Measuring the Performance of an Organization's Processes: Methodology and Case Study", The Fourth Conference of Quality Managers, Tehran, Iran.
  • Najmi, M., Hosseini S. (2003), "ISO 9000:2000: An strategic turnaround towards Excellence Models", The First International Management Conference, December, Tehran, Iran.
  • Kianfar, F., Najm,i M. and Ebrahimi, M. (2004), “Calculation of Risk Priority Number in FMEA using Fuzzy Logic”, The Second International Management Conference, December, Tehran, Iran.
  • Sharbatoghlie A., Najmi M., Naseri A., Shams A., (2010), “Value Creation and Measuring the Firm’s CSR Performance based on BSC”, The 8th International Management Conference, Tehran, Iran.
Books (Persian)
  • Najmi M. and Hosseini S. (2003), "The EFQM Excellence Model: from idea to application", IPHRD, Reprinted 7 times.
  • Nili, M., Najmi, M., et. al. (2003, reprinted in 2004), "Industrial Development Strategy", Book published by Sharif University of Technology.
  • Najmi, M. et. al. (2003), “Assessing the Excellency of Performance in Industrial Organizations”, Book published by Sharif University of Technology.
  • Najmi, M. (2010), “The EFQM Excellence Award Model 2010”, IPHRD. Reprinted 7 times.
  • Najmi, M. (2014), “The EFQM Excellence Award Model 2013”, Industrial Management Institute. Reprinted 7 times.
  • Najmi, M. and Bagheri, M. (2020), “The EFQM 2020 Model”, Industrial Management Institute.
Total Quality Management including Business Process Management (both in Farsi and English)
Marketing Management (both in Farsi and English)
Consumer Behaviour
Marketing Strategy
Marketing Seminar

*** Recognised for the distinguished faculty member in academic year of 2005-2006 for the quality of teaching.
PhD Theses:
1-"Developing Sales and Marketing Cooperation: Mechanisms and Consequences" by "Mehdi Ghandi Arani" in 2016, December.
2-"Consumers’ engagement with brands in digital environment " by "Seyyed Alireza Mirbagheri" in 2018, July.

Master Dissertations:
Supervised 34 master dissertations since 2003.